Sony have just announced a new full size 35mm based CMOS sensor featuring 24.81 effective megapixels. The new sensor is aimed at future professional-level DSLRs. Sony's patented "Column-Parallel A/D Conversion Technique" is used in the new sensor and is said to achieve high signal to noise ratios even while shooting at the 6.3 - 12-bit frames per second. This new chip looks to be aimed squarely at Pros who are considering a future purchase of something like the Canon 1Ds MkIII. It'll be interesting to see who uses this chip in their cameras.